Ready For Launch
Welcome!
Welcome to The New Flavor - Nurturing Your Brand with Clean, Conscious Creations
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Embark on a journey towards pure, transparent, and health-conscious food and beverage product development with us, your dedicated partners at The New Flavor.
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In an era where consumer awareness and demand for clean-label, wholesome products are at an all-time high, we meticulously reformulate and innovate to align your offerings with certifications and claims like USDA Organic, Non-GMO, Vegan, Gluten-Free etc., or replace undesirables like artificial sweeteners, artificial colors and other ingredients that could be subject to future ingredient bans or limit sales channels.
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We blend cutting-edge science, culinary artistry, cost conscious formulation and an unwavering commitment to quality, ensuring your brand not only meets but elevates industry standards. Additionally, we forge paths for ingredient suppliers, showcasing product potential helping secure new sales opportunities.
About Us
We are lovers of all things food, and we're here to spread the passion we have with anyone we encounter. We're a family run business on a mission to provide like-minded entrepreneurs the necessary tools to create food and beverage products consumers can trust. We're here to help and support you on your path to success!
Susan Wiedemann
Principal, Head of Development
Susan received a Food Science degree from UC Davis and immediately jumped into the field of Product Development. With a lifelong passion for cooking, Susan went back to school at the
Culinary Institute of America in Napa, CA to blend her knowledge of the science of food with the culinary arts to bring a unique perspective to the product development world.
She has spent every moment since researching and developing new products, formulating recipes and delving into manufacturing processes for a variety of major corporations and small entrepreneurs.
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Susan has a broad range of experience from regulatory and nutrition labeling, sensory and consumer testing, menu development, food safety and beyond. For the past five years she has lent her experience to the Supplement and infused-products industry consulting in Product Development, Quality Assurance, and Account Management in order to elevate the industry to the highest expectations possible. When Susan is not "working", she enjoys raising her three young kids in Montana, hiking, cooking and gardening.
James Erickson
Head of Market Research
James is an integral part of The New Flavor, spearheading our Market Research services to help our clients develop and execute customer-focused strategies that drive growth. His areas of expertise include gathering, analyzing, and interpreting data to help clients better understand their customers, markets, and industries. James employs a variety of qualitative and quantitative research methodologies to deliver market sizing estimates and forecasts, competitive intelligence, brand tracking, go-to-market strategies, and in-depth customer insights.
Prior to joining the team, James attended UCLA and spent nearly 10 years at Forrester Research in Asia-Pacific, the Middle East & Africa, and North America. While at Forrester, he played a major role in the firm's regional expansion and worked closely with Fortune 100 companies. James went on to work for several startups and leading technology companies, providing strategic consulting services and helping to launch a variety of new products. Outside of work, James enjoys fishing, golf, cooking, and all things outdoors.
Tony Wicke
Senior R&D Consultant
Tony is an accomplished Food Scientist in Innovation & Product Development. He brings The New Flavor progressive experience in product development and commercialization of cellular-based meat products, baked goods, healthy snacks, pet food and treats, dehydrated meat snacks, poultry products, health-based functional foods including dairy, baked items, confections, savory foods, frozen foods, beverages, and supplements. Tony is also a Cannabis subject matter expert including cannabinoid therapy derived from edible products.
In his free time, Tony enjoys snowboarding, mountain biking and gardening. Tony is more recently really into regenerative farming practices.
Services
Kosher, Organic, Gluten Free
Our expertise in developing organic, kosher and gluten free products saves you time and headaches PLUS we can assist in the certification process for your products and facility.
Market Research
Our expertise in Market Research means you can confidently enter the market with a product that will meet your consumers needs and drive future growth.
Commercialization
Know you've got a winning recipe but not sure how to make it on a large scale? We've got experience translating from small to large and can walk you through the process.
Clean Label, Natural & Sustainable
Helping companies reformulate to meet specific needs is a specialty of ours. No challenge is too difficult for our team, proven by our successful track record.
Supply Chain Assistance
Overwhelmed trying to find reliable vendors? Costs too high? Ingredient Shortages? We've built up a huge network of trusted suppliers that you can tap into and benefit from our strong relationships.
Application Work
With our culinary skills and food science knowledge, we can showcase your ingredients or products in application, allowing you to market your products better and boost sales.
Product Development and R&D
Rely on our years of trusted expertise developing out of the box ideas and solutions that set you apart. Just need a simple formula or process? We can tailor to suit your needs.
Manufacturing
Our years of manufacturing and operational expertise means we can help you identify and vet trusted partners or build out your own facility. We take a no-nonsense approach to manfuacturing.
Project Management
Let us help you take back control of complicated projects and see them cross the finishline. Our keen attention to detail and timelines means you can go to market faster and on budget.
Our Clients
Entrepreneurs & Startups
We love helping Entrepreneurs and Startups with limited experience in the Food and Beverage industry get established with their ideas, strategies, and development needs. Common solutions we focus on with our E&S's are brainstorming sessions, market research, protocept development, cost analyses, and feasibility assessments.
Established CPG Companies
Our CPG companies often come to us with a product and strategy in mind, but need help with the execution. Common solutions we focus on with our CPG's are formulation & nutritional development, operational assessments, cost analyses, and production startups.
Ingredient Manufacturers and Suppliers
We specialize in conceptualizing and formulating great application work for our clients' specialty ingredients. We help our manufacturing clients develop innovative products using their existing manufacturing technologies, identify areas for improvement and opportunities for growth.
Distributors and Brokers
Connecting our clients with like-minded Distributors and Brokers is one piece of the puzzle, but we also strive to help our D&B's determine new use-case scenarios for products and develop trending recipes using items they already carry in their portfolio. Let us help you stay relevant and get that extra sale.
Food Service Providers
We understand the tough landscape facing foodservice providers in today's economy. We help our clients stay relevant with todays trends by developing innovative menu concepts without losing sight of the overall financial needs of running your business.
Follow
Your Dreams
